Indigenous Marketing Specialist (Hybrid)- $60,000–$65,000 /year

Staff Shop

Full Time
Montréal
Posted 3 months ago

Our client has been fuelling the entrepreneurial passions of enterprising young Canadians since 1996. They are the only national, non-profit organization that provides financing, mentorship, and resources to aspiring business owners aged 18-39. More than 15,000 young Canadian entrepreneurs, spanning every province and territory, have successfully launched their businesses with our client’s support. Their main street businesses help drive Canada’s inclusive economic prosperity in communities from coast to coast to coast.

Serving as a business partner to the Indigenous Entrepreneur Startup Program (IESP) team, the Marketing Specialist meets the needs of our client’s Canada’s strategic goals and priorities related to increased brand awareness, pipeline building, and program delivery. This role will support the development and implementation of marketing and communications plans to recruit and engage entrepreneurs, mentors, and partners for the IESP as well as core offerings.

This is a permanent, full-time position that can be located anywhere in Canada. The incumbent will be working remotely (due to COVID) in the first instance and will then be located at one of our offices, working within our hybrid work model (from June 2022 onwards). This role may require frequent travel.

Responsibilities

Marketing Initiatives for the company and Partners

  • Champion IESP marketing initiatives, collaborating with the Director, Indigenous Entrepreneur Startup Program, and Marketing Manager to lead and support marketing campaigns tailored for indigenous entrepreneurs
  • Meet regularly with the IESP team to ensure campaigns align on a regional and national level
  • Support partner-funded projects and strategic partnerships where there is an IESP marketing function, for example: supporting project timelines, budgets, and funder deliverables
  • Develop tailored communication plans and identify new market segments and opportunities for the IESP
  • Proactively collaborate with the IESP and Marketing teams to develop and implement tailored national and regional integrated marketing campaigns/plans to engage mentors, entrepreneurs and partners, leveraging appropriate marketing channels
  • Coordinate proper ROI tracking for each initiative, striving to support continuous improvement in the assessment of investments against pipeline growth and stakeholder retention
  • Collaborate with internal stakeholders, external vendors, and partners as needed to ensure budget and timelines are met
  • Attend local entrepreneur and mentor engagement events as required
  • Support the preparation of regular progress reports on marketing initiatives with relevant KPIs and solutions

Programs and Event Management Support

  • Champion IESP events management, and support with partnerships and sponsorship opportunities
  • Schedule and conduct regular marketing meetings with IESP team members
  • Work with the Marketing team to establish tailored lead generation campaigns across social media platforms and to track and analyze lead generation, ROI, and KPIs
  • Collaborate with the Digital Marketing Manager to improve impact through Search and Display Ads, as well as Social Ads
  • Review post-event key results and identify opportunities to implement feedback for future events

Marketing Budget and Expense Reporting

  • Monitor and track the marketing expenses for IESP campaigns across Canada
  • Support the national marketing budget by conducting marketing budget analysis and allocating campaign spend
  • Accurately document marketing expenses across national, regional, and program initiatives, working with the Marketing team to process monthly invoices with the Finance department
  • Monitor overall program spending on a monthly basis

What you will have:

  • Relevant experience may include education with a focus on Communications, Marketing, Journalism, or Business or equivalent hands-on career experience
  • 3+ years of experience in marketing or communication
  • Demonstrated experience and knowledge of digital marketing, search engine optimization, social media, digital advertising, and traditional advertising
  • Experience working with internal resources and third-party agencies to continually optimize
  • Proven experience in implementing integrated marketing efforts (grassroots community events, tradeshows, roadshows, workshops)
  • Strong network and a sense of purpose, entrepreneurial mentality, and lived experience working with Indigenous Entrepreneurs and community organizations
  • Demonstrated knowledge and understanding of the challenges faced by young Indigenous entrepreneurs and Indigenous-led and Indigenous-focused community organizations
  • Sound project management experience (ability to implement multiple initiatives)
  • Public sector or not-for-profit experience is an asset
  • Superior verbal and written communication skills
  • Ability to work with multiple stakeholders with varying perspectives while balancing multiple stakeholder priorities
  • Detail-oriented, organized, and data-driven mindset required
  • Demonstrated awareness and support of the organization’s objectives and strategy
  • Strong problem-solving skills and solve issues with a positive outcome
  • Ability to build strong relationships based on trust and integrity
  • Alignment with company values and commitment to the mission/purpose of the organization

As an equal opportunity employer, Staff Shop celebrates equity, diversity and inclusivity. We know that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2 people, immigrants, veterans and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that we will never reach our definition of excellence without you.

Job Type: Full-time

Salary: $60,000.00-$65,000.00 per year

COVID-19 considerations:
Yes

 

Job Features

Employment Type

Full-time

Location

Montréal, QC

Pay Rate

$60,000–$65,000 /year

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Staff Shop Inc. is a privately held Canadian-Indigenous-Women owned staffing and essential resource firm servicing Canada I USA I Caribbean as an award-winning diverse supplier, certified with CCAB, CAMSC, WBE & WEConnect.

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